12 weeks. Live cohort. Leave with a real plan you understand and can maintain.

🗣️ Does this Sound familiar?

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"I just need more leads from marketing."

You've bought lists. Marketers promised leads. Sometimes it works, mostly it doesn't**.**

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"Do I need a social media manager? Which vendor do I hire?"

Every pitch sounds plausible. You are buying marketing blind and hoping it works.

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"I'm spending on marketing and I can't tell what's working."

No plan, no rhythm, no way to tie activity to return. Just activity.

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🎯 Who it's for

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Best for owners and operators who are excellent at what they do but were never trained to run marketing, and who would rather build one real plan they understand than hand money to vendors and hope.

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The real outcome: peace of mind. An end to the anxiety and stress of justifying, over and over, what to do next with sales and marketing. You stop second-guessing every spend and start leading from one plan you actually trust.

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📦 What you get

Practical deliverables + a plan you’ll actually run.

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A Marketing Plan Database

We provide the GTM template that includes features like a brand book and spend tracking. You build it in, it is yours to expand with. We will show you how to use AI to streamline the build and make your first pass assumptions on what marketing will work for you.

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The confidence to hire marketing

A simple way to assess vendors, freelancers, and hires, so you know what good looks like, what to pay for, and when to walk away. No more buying marketing blind.

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The capability to keep it running

You don't just leave with a plan, you leave with the tools and capabilities to maintain it, refine it, and add to it as your business changes. The GTM template is yours to keep building on long after the cohort ends.

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Methods to track Return on Marketing Spend

We will show you how to map out activities that run all year, why each one, and when, tied outcomes and of course return on ad spend.

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Ready to stop guessing at marketing?

Join the next cohort and leave with one real plan you built and understand.

Schedule a 20-minute fit conversation →

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🔁 How we work each week

Live critique + iteration. Build it, pressure-test it, refine it.

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This is a working cohort, not a lecture. Every week someone shares in what they built from the previous week…their fit, their plan, or their value proposition, and it gets critiqued live so the whole group learns from real examples. You fill it in, we discuss, it gets risk-assessed. Then you refine and bring it back.

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