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Identify the marketing and sales gaps that matter most to your top and bottom line.
The GTM Audit is a focused, high-level review of your marketing: what you spend, what you actually do, and what holds it together. In about 60 minutes we compare what you told us in our first conversation against what the evidence shows, then pull out the few gaps that matter most to your top AND bottom line.
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You're losing time you don't have
Vendors keep pitching, you keep saying yes, and hours disappear into second-guessing whether any of it is actually working.
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You're pouring in energy for less and less back
More salespeople, more tactics, more tools. The harder you push, the more the returns seem to shrink, and it's wearing you down.
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Every marketing dollar feels like a gamble
You can't confidently tie spend to revenue, so the budget decisions never stop nagging, and the worry follows you home.
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Claim vs. evidence gap list
The few gaps that matter, your words next to what the evidence shows.
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Primary leak diagnosis
The single growth constraint costing you the most right now.
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Stop / Start / Continue + Next-30
A short, prioritized plan you can act on immediately or forward internally.
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Step 1: Intro conversation
You tell us what you do: your product, your customers, your markets, and how you go to market. This is the claim we will test against the evidence.
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Step 2: Pre-work questionnaire (you, about 20 minutes)
You complete a short intake before the review: spend (with source docs), numbers (CAC, margin, payback), activities, channels, and your Product, Customer, Market groups. Putting spend on paper beats recalling it live, where the number is almost always understated.
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Step 3: High-level deskwork (us)
A quick review of your assets and numbers against what you told us. We pull out the few gaps that matter most, not an exhaustive list.
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Step 4: The 60-minute read-out (together)
We walk those few gaps and run each one through our pressure test, then leave you with a clear next move.
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Claim vs. Evidence
In our first conversation, you tell us what you do: your product, your customers, your markets, and how you go to market. Then we run a high-level review of the evidence (your numbers, your assets, your plans).
We set the two side by side. The gap between what you told us and what the evidence shows is the finding. That gap is usually where time, money, and pipeline are leaking.
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