Weekly or monthly GTM working sessions: Learn → Plan → Build → Execute; for each Customer, Product, Market Fit
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Most industrial and technical B2B companies do not have a marketing problem. They have a growth decision problem. When pipeline stalls, sales and marketing drift apart, or you are unsure what to scale, stop, or fix, adding more marketing activity usually makes the problem worse and harder to hold anyone accountable for the spend. We install marketing governance: a clear, evidence-based way to make, test, prioritize, and execute growth decisions across sales, marketing, and vendors. Every recommendation carries a confidence score and a risk score, so you know not just what we recommend, but a straightforward view of why. It is set up in 2 weeks, and the strategy and institutional knowledge stay inside your business, not inside a vendor's folders.
We sometimes reduce spend 50% up front, then rebuild it with intent to drive pipeline. Typical clients see up to a 20% sales increase over the first year.
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We repeat the cycle as we uncover new markets, customers, and products.
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What you get (every tier)
Spend stewardship • decision clarity • vendor guidance • risk-based rigor
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Best for
CEOs and owners of industrial and technical B2B companies who want marketing spend tied tighter to revenue, with decisions, assumptions, and risk visible to leadership instead of scattered across vendors and campaigns.
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Typical outcomes
Faster decisions • less rework • defensible spend • institutional memory that stays in the business
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Proof it works: One client had lost 20% of their business, and their strategy had been rejected by the board. We rebuilt the GTM strategy from the ground up, refocused it to support the sales team, and they recovered the lost business and returned to growth within 18 months.
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Looking for a 12-week training course instead of monthly coaching? → Take the guesswork out of marketing
| Outcome | What it looks like in practice |
|---|---|
| Spend discipline (avoid waste) | Stop/start/continue decisions that prevent premature tools, vendors, and campaigns. |
| Faster decisions | Shorter debate cycles with clearer trade-offs, assumptions, and next actions. |
| Less rework | Fewer false starts: segments, offers, and messages are based on a holistic plan. |
| Conversion infrastructure | Visibility work connects to capture + follow-up so interest becomes meetings (not leakage). |
| Alignment + clearer handoffs | Sales/marketing/vendor/operations coordination improves: owners, definitions, and "what happens next" are explicit. |
You get a proven system that reduces time, energy, and anxiety around sales + marketing decisions because it’s run with accountability meetings and a simple measurement system throughout the entire process.
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Most companies run this loop without naming it: add marketing activity, hire a rep, conclude it didn't work, cut or pivot, usually inside a quarter. It is rarely a marketing problem. It is the absence of a system for deciding what to keep, and the cost compounds because the spend repeats while nothing is retained.
You are not alone. Roughly 73% of businesses abandon their social strategy within six months, and 25 to 33% of new sales hires fail to deliver, with leaders consistently pointing to the same root cause: no system underneath the activity. The Audit is the circuit breaker.
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The cycle most companies run: hire a marketer or rep, run campaigns, decide "it didn't work," cut or change, then repeat.
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Step 1, always: the Marketing and Sales Audit. It is the universal entry point. In about 60 minutes we pinpoint the #1 growth constraint in the business, hand you a scorecard, and point you to the lowest-cost resources that fit your current state. No capital committed to a larger engagement until the Audit shows it is warranted.
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After the Audit, you scale into the tier that fits the decision in front of you:
| After the Audit | Primary process mechanism | Best for |
|---|---|---|
| Compass | Clarity + direction | You’ll execute internally and want sharper decisions + spend triage. |
| Launchpad | Build the system (with you) | You know what to do but it isn’t getting done; we build the backbone + ship assets together. |
| Operator | Build + run the system | You want a managed cadence, scorecard, partner governance, and follow-through. |
| ‣ | Monthly 75-min group coaching + 60-min 1:1 | A lower-commitment alternative path: a monthly GTM "operating room" for decisions, priorities, and a clear next-30 plan (without a full retainer). |
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The operating system (how it works) All tiers follow the same core process; the tier determines how much CGP owns across the system. We use accountability meetings and a simple measurement system throughout, then repeat the cycle.