Weekly or monthly GTM working sessions: Learn → Plan → Build → Execute; for each Customer, Product, Market Fit
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Sales-led growth breaks when marketing decisions have no owner. If you run sales, you are often the one explaining why leads do not convert, telling marketing what to create, opening new markets, and carrying the growth strategy that no one formally owns. You should not have to become a strategy consultant or a marketing agency to get that done. We build the missing layer between sales, marketing, leadership, and vendors: a system that turns scattered commercial knowledge into clear, validated, lower-risk growth decisions. It is set up at the company’s pace, but in 2 weeks we ship high quality marketing collateral that shows your credibility, and you keep the commercial strategy we build, so it stays inside your business instead of inside a vendor's folders.
We sometimes reduce spend 50% up front, then rebuild it with intent to drive pipeline. Typical clients see up to a 20% sales increase over the first year.
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We repeat the cycle as we uncover new markets, customers, and products.
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What you get (every tier)
Spend stewardship • decision clarity • vendor guidance • risk-based rigor
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Best for
Sales leaders (VP Sales, Head of Sales, commercial leaders) being asked to carry growth without a real go-to-market system. • Teams that want spend and effort tied tighter to revenue through a reliable system and cadence.
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Typical outcomes
Faster decisions • less rework • cost avoidance • more relevant marketing produced • cleaner handoffs
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Proof it works: One client had lost 20% of their business, and their strategy had been rejected by the board. We rebuilt the GTM strategy from the ground up, refocused it to support the sales team, and they recovered the lost business and returned to growth within 18 months.
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Looking for a 12-week training course instead of regular coaching? → Take the guesswork out of marketing
| Outcome | What it looks like in practice |
|---|---|
| Spend discipline (avoid waste) | Stop/start/continue decisions that prevent premature tools, vendors, and campaigns. |
| Faster decisions | Shorter debate cycles with clearer trade-offs, assumptions, and next actions. |
| Less rework | Fewer false starts: segments, offers, and messages are based on a holistic plan. |
| Conversion infrastructure | Visibility work connects to capture + follow-up so interest becomes meetings (not leakage). |
| Alignment + clearer handoffs | Sales/marketing/vendor/operations coordination improves: owners, definitions, and "what happens next" are explicit. |
You get a proven system that reduces time, energy, and anxiety around sales + marketing decisions because it’s run with accountability meetings and a simple measurement system throughout the entire process.
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You have probably run this loop: hire a marketer or a rep, run some campaigns, decide it didn't work, cut or change it, usually inside about 90 days. That is not a marketing failure. It is what happens when tactics run with no system underneath them, and the channels that compound (SEO and content most of all) tend to pay off right when companies quit them.
You are not alone. Roughly 73% of businesses abandon their social strategy within six months, and 25 to 33% of new sales hires fail to deliver, with leaders consistently pointing to the same root cause: the absence of a system. The Audit is how you break the loop.
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The cycle most owners run: hire a marketer or rep, run campaigns, decide "it didn't work," cut or change, then repeat.
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Step 1, always: the Marketing and Sales Audit. It is the universal entry point. In about 60 minutes we pinpoint the #1 growth constraint your sales team is feeling, hand you a scorecard, and point you to the lowest-cost resources that fit your current state. No bigger commitment until the Audit shows it is warranted.
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After the Audit, you scale into the tier that fits the decision in front of you:
| After the Audit | Primary process mechanism | Best for |
|---|---|---|
| Compass | Clarity + direction | You’ll execute internally and want sharper decisions + spend triage. |
| Launchpad | Build the system (with you) | You know what to do but it isn’t getting done; we build the backbone + ship assets together. |
| Operator | Build + run the system | You want a managed cadence, scorecard, partner governance, and follow-through. |
| ‣ | Monthly 75-min group coaching + 60-min 1:1 | A lower-commitment alternative path: a monthly GTM "operating room" for decisions, priorities, and a clear next-30 plan (without a full retainer). |
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The operating system (how it works) All tiers follow the same core process; the tier determines how much CGP owns across the system. We use accountability meetings and a simple measurement system throughout, then repeat the cycle.